Heredocs are a handy way of defining multi-line strings:
instructions = <<-INSTRUCTIONS
Here is a long set of instructions.
You've got to do a lot of things:
1. This thing.
2. That thing.
3. Even more
INSTRUCTIONS
One issue you might encounter is defining a heredoc in some code that is indented:
class Messages
  def self.welcome
    <<-WELCOME
This is the welcome message.
However, because it's a heredoc, we need to unindent it all the way out :(. 
Otherwise Ruby thinks the indentation we include is part of the string.
WELCOME
  end
end
How can we have our heredocs and maintain our usual indentation scheme?